How To Do Keyword Research To Boost Ranking On Google 2023

Keyword research is the process of finding and analyzing terms for search engine optimization (SEO) or general marketing that people enter on search engines to use that data for a specific purpose. Include a keyword strategically in your content to rank higher on the search engine result page (SERP).

Generally, keyword research takes place early in campaigns and can provide a foundation for future projects, movements, or content. You can use keyword research from google to help you ideate around a new piece of content you’re writing, decide how your product name features, or optimize your website or web pages after they are published.